Our Vision

Dedicated service, brand building, aiming to become one of the world's best and outstanding groups.

Our Philosophy

Pursuing excellence and continuous innovation, New Loyal Group strives to occupy a prominent position in Macau's business landscape. We emphasize talent cultivation and modern team management, constantly innovating and progressing towards a brighter future for New Loyal Group.

Our Foundation of Success

Pragmatism：We do what we believe is right, acting according to the actual situation, with the courage to face challenges head-on.
Sincere Care：We strive to better understand customer needs than other companies, taking responsibility for rectifying mistakes and showing genuine concern for others.
Pursuit of Excellence：We aim to be the acknowledged leader in our industry, building an elite team with a commitment to success and continuous improvement.                
Harmony in Diversity：We believe in the collective knowledge of our team, rejecting rigid worldviews and valuing regional differences while maintaining consistent values.                 
Win-Win Cooperation：Unity and teamwork make us a powerful force. We combine our professional knowledge to create a strong, focused, and trustworthy team.
                 

Group Honors

With nearly 60 business outlets across Macau, New Loyal Group's operations span multiple fields,
including dining, retail, tourism, finance, healthcare, and public services. Our commitment to customer-first
and integrity-based operations has earned more than ten of our brands the prestigious "Integrity Store" title from the Macau Consumer Council.