The New Loyalty Group has developed steadily over the past decade, creating a strategic framework of "multiple industries, diversified development." As a growing company with a commitment to internationalization and diversification, the Group adheres to the mission of "dedicated service, brand building." While continuously optimizing the Group's industrial structure, it upholds the values of "customer first, talent-centric," emphasizing the alignment of talent, market, and resources. With a deep understanding of Macau's macroeconomic environment, New Loyalty Group actively pursues innovation and excellence, seizing every opportunity for growth with a steady and determined approach.

| Vision | Dedicated service, brand building, becoming one of the world's best and outstanding groups.

| Mission | Pursue excellence, continuous innovation.

| Values | Pragmatism, sincere care, pursuit of excellence, harmony in diversity, win-win cooperation.